Enterprise Week

Introduction

The enterprise event was during the guided learning week, therefore I was able to attend two of them events. The first activity I attended was “PR, Marketing and Media in the digital age” which took place at the Buck New University High Wycombe campus. The second activity was “It’s not all about making money” and that activity took place at Bucks New University Uxbridge campus. Both of them activities started at 12.00 and lasted till 13.00. They tried to stick to their time as both those activities ended earlier then expected, which is reasonable then running late. 

The purpose of “PR, Marketing and Media in digital age” activity was  to show us that they are bringing new techniques and challenging ideas together to create marketing campaigns that provide the reach and scope that traditional PR can’t match. They have mentioned that they have 20 million users and also are the 5^th in technology, but the 48^th in the whole of UK. It has been 9 years since they have started and they employee around 58 employers.

The purpose of “It’s not all about making money” was to let the people know who attended that event that work can also be done without making money. They spoke about charities and some other companies, for those who are willing to do voluntary work. They were motivating young aged people to join those sorts of charities and companies.

What you did and what benefited you

On the “PR, Marketing and Media in digital age” event was all theory based as we didn’t get to do any sort of activities. From this event I got more knowledge about the social Media, Social Network, Communication as well as PR.

“It’s not all about making money” event was interesting, as it was an unusual and was keen to attend that event I found it better than the other one. On this event we were also severed with refreshments and also got some opportunity to talk to other attendees about topics which we were interested in. I found that this event was really useful for me and also encouraged me to take part in charities and some other company where I could do voluntary work. 

Which of the two activities was more successful?

As I have mentioned before I was very keen and was looking forward to attend “It’s not all about making money” event and also found it interesting, I found that it was the success one out of them. It inspired me and also gave me whole lot of knowledge about the charities and other similar companies which are out there for young people to do voluntary work. Young people think that voluntary work is ‘boring’ and ‘not cool’, but once they go onto events like this, they would get the idea of what it is and how it can motivate people to work for those organisations. I think it is a very useful event to me and I would mind going to other similar events. They have proved that “it’s not all about making money.

Improvements

I think that the “PR, marketing and media in the digital age” event was little unexciting, as they didn’t have anything special there. They could have had activities, refreshments or some other sorts of fun stuff like quizzes, which could have made the attendees more excited. I also think that they could have advertised those events a little more as many of my friends didn’t even get to know those events were taking place. The advertising is meant for all the events which took place, as it was just those two which people didn’t get to know.

Looking forward to attend more of those events.